Tech: Obama and Netflix are said to be in advanced talks on a major production deal - CAMPUS94

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Thursday, 8 March 2018

Tech: Obama and Netflix are said to be in advanced talks on a major production deal

barack obama

Former US President Barack Obama is looking for ways to further cement his legacy, and a deal with Netflix could help him do that.

  • Former President Barack Obama is in talks with Netflix to provide shows for the streaming platform, according to a New York Times report published Thursday night.
  • The deal, which is not yet final, would bring exclusive content from Obama and former first lady Michelle Obama to Netflix's 118 million subscribers.
  • The Obamas, still fresh out of the White House after two presidential terms, are looking for ways to cement their global legacy.

Former President Barack Obama and first lady Michelle Obama are negotiating a major production deal with Netflix, The New York Times reported on Thursday night.

The pending deal would bring exclusive content from the Obamas to the streaming site's 118 million subscribers. It was not immediately clear what types of content they would deliver to the site, but Eric Schultz, a former adviser to the president told the Times: "President and Mrs. Obama have always believed in the power of storytelling to inspire."

Indeed, the Obamas have continued that in the year following their departure from the White House. Addition aly, Obama has sought to remain politically engaged, posting messages to Twitter, often in response to major national news.

Barack and Michelle Obama hold massive audiences on social media — 101 million for the former president, and more than 10 million for the former first lady. A deal with Netflix could potentially expand their reach even further.

posted by Campus94

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